Marketing for small business, team at table with laptops

The Digital Edge Marketing Advantage

by with No Comment Marketing

What is the most common obstacle facing a small business owner today?

Getting your business seen online so that potential clients can find you can be very challenging for a small business owner.

Especially for a brand that is just launching.

Often, larger competitors in your niche have bloated marketing budgets and an already established online footprint, making it harder for you to reach your prospective audience.

You don’t have the time to do all the research necessary to find your way onto Google’s coveted first page in Google Search.

You are too busy putting your heart and soul into growing your new business.

We have been in your shoes, and it is the reason why we cater to small business owners just like you.

Digital Edge does all the marketing work for you, from designing your logo all the way to building your website and everything in between.

We have customized budget friendly packages depending on your specific business needs.

We even offer a payment plan for our already affordable WordPress and SEO Packages.

But the best part is that you will not need to have a huge budget for marketing.

We go in search of what is called organic website traffic for you.

We realize the importance of gaining free advertising through a well-built marketing and SEO program.

Not many small businesses can afford to start a pay per click (PPC) Google Ad campaign out of the box to be seen on page 1 of a Google results page.

Some small businesses cannot even afford a WordPress website right away, but we have a solution for that too.

What you can expect from us

What can you expect from Digital Edge Small Business Marketing?

Our process relies heavily on communication from our clients.

We listen closely to what your brand messaging is and who your targeted customer is.

We will send you a detailed questionnaire to understand the needs of your business.

You will receive lengthy checklists of work that will be done at our end.

If you are just in the beginning stages, we may inquire about how you visualize your business.

We use your vision to bring your business to life with logos, promotional materials and an online presence that conveys your ideas.

Budgeting for a new business is challenging.

We have payment plans available for our already low Website and SEO package rates.

For small businesses that have been around for a while but are still struggling to get internet traction, we offer rebranding services and website updates or upgrades in addition to comprehensive SEO packages.

We suggest the use of a WordPress website because it is a superior CMS product in terms of SEO.

But we also offer to set up products from Google, so at the very least, you will be seen in Local SEO searches.

We also establish your products with Google Console and Analytics and other online testing sites.

This will give you the ability to track your website speed and performance.

If you are a mature small business, we offer technical as well as onsite and off-site SEO to gain a larger target audience.

Whatever your unique situation, Digital Edge has you covered.

Digital Edge Marketing Packages

We try to make our package pricing as simple as possible.

But each client has unique needs, and we can customize any package to fit those specific needs.

Logo Design:

$50 – Up to 5 designs with 3 revisions

Brand Marketing:

$150 – includes Logo above, business card and marketing materials design (flyers, coupons, brochures, postcards, etc)

Complete Re-Branding:

$250 – brand marketing package above with added inspection of current online presence to assess areas of opportunity and a competitive market analysis

Google Site:

$300 – Google Sites and Google Business page set up and linked to your social media.  This is a good option for clients that cannot yet afford a paid website option. Includes Posts and content.

Localized SEO:

$300 – Submission to Google analytics, Google Console, Bing Webmaster, and localized SEO directories

WordPress Website:

$1200 – WordPress website with technical SEO built in

** Basic site with up to 5 pages in total, including a BLOG and Contact page.

BLOG Content is not included in package

WordPress/SEO Comb Packages:

    $2000 – WordPress Package above with offsite Localized SEO included (Indexing, submission to directories, 2 BLOG posts included) ** SEO is worked for a full 3 months

    $3500 – WordPress Package with Localized SEO AND offsite SEO included (backlinks, article submissions, content writing including 4 BLOG Posts) ** SEO is worked for a full 6 months

** MONTHLY PAYMENT PLANS ARE AVAILABLE FOR ANY WORDPRESS OR WORDPRESS/SEO PACKAGE

CALL TODAY FOR A FREE CONSULTATION

Blog why is SEO so important for your website?

Why SEO is so important to reach page 1 on Google search

by with No Comment Uncategorized

What is SEO?

Search Engine Optimization (SEO) is crucial for achieving high rankings on the first page of Google search results.

To be competitive in today’s online marketplace, you need to check off all the requirements for Google search.

When users search for information or solutions to their queries, they typically rely on search engines like Google.

The first page of search results receives most user clicks, with the top few positions capturing the highest click-through rates.

Therefore, it is highly advantageous for websites to appear on the first page of Google, and SEO plays a vital role in achieving this.

How does SEO increased visibility?

 

 SEO helps improve the visibility of your website in search engine results pages (SERPs).

 

When your website ranks higher in the search results, it becomes more visible to users, increasing the chances of them clicking through to your site.

 

Higher visibility translates to more organic traffic and potential customers or users.

 

 The majority of web traffic comes from organic search results.

 

By optimizing your website for relevant keywords and providing valuable content, you can attract organic traffic from people searching for information related to your business.

 

SEO techniques such as on-page optimization, keyword research, and link building contribute to improving your website’s ranking, leading to increased organic traffic.

 

Websites that appear on the first page of Google are often perceived as more credible and trustworthy.

 

Users tend to trust search engines to deliver relevant and reliable results.

Being on the first page indicates that search engines recognize your website as relevant and valuable to users’ queries, which establishes credibility and trust in the eyes of the users.

 

The higher your website ranks in the search results, the more likely users are to click on your link.

 

Studies have shown that websites on the first page of search results receive the majority of clicks, with the first few positions capturing the highest CTR.

 

By optimizing your website for SEO, you increase the chances of attracting clicks and driving more traffic to your site.

 

How to use SEO to outrank your competition

 

 

SEO helps you stay ahead of your competitors. If your competitors are not utilizing SEO effectively, you can gain an edge by optimizing your website to appear on the first page of search results.

 

By outranking your competitors, you have a better chance of attracting potential customers and establishing your brand as an industry leader.

 

 

SEO allows you to target specific keywords and phrases that are relevant to your business.

 

By optimizing your website for these keywords, you attract users who are actively searching for the products, services, or information you offer.

 

This targeted traffic is more likely to convert into leads or customers since they have expressed a specific interest in what you provide.

 

SEO is a cost-effective marketing strategy compared to other digital marketing channels like paid advertising.

 

While it requires time and effort to implement and maintain effective SEO practices, the long-term benefits are significant.

 

Once you achieve higher rankings on the first page, you can continue to generate organic traffic and leads without incurring additional costs.

 SEO is very time consuming and labor intensive, but it is essential for reaching the first page of Google search results because it increases your website’s visibility.

It also drives organic traffic, establishes credibility, improves click-through rates, provides a competitive advantage, attracts targeted traffic, and offers a cost-effective marketing solution.

When you hire Digital Edge to work on your SEO campaign for you, you enhance your online presence and increase your chances of success in the highly competitive digital landscape.

 

OUR SEO PACKAGES
Entrepreneur blog post, woman at desk working

A real entrepreneur is someone who has no safety net underneath them.

by with No Comment Marketing

What does it mean to be self-employed?

An entrepreneur is an individual who starts and operates their own business venture, taking on financial risks in the pursuit of profit and success.

They typically identify opportunities, develop innovative ideas, and organize resources to create and manage a business.

Entrepreneurs are driven by a strong desire for independence, the ability to make their own decisions, and the potential for financial rewards.

One defining characteristic of being an entrepreneur is the absence of a safety net.

Unlike traditional employees who may have a stable income, benefits, and job security, entrepreneurs are self-employed and bear the sole responsibility for the success or failure of their business.

 The business owner often invests their personal savings or seek external funding to start their business.

They put their own capital at risk and may also borrow money from lenders or investors.

If the business fails, they may face significant financial losses and even personal bankruptcy.

Unlike salaried employees who receive a predictable paycheck, entrepreneurs’ income is often unpredictable and irregular, especially in the early stages of their venture.

They may face periods of low or no income, requiring them to manage their finances meticulously and plan for contingencies.

 The self-employed do not have access to benefits commonly provided by employers, such as health insurance, retirement plans, paid vacation, or sick leave.

They need to arrange their own insurance coverage and plan for retirement, which can be costly and requires careful financial management.

 They typically work long hours, including evenings and weekends, to build and grow their business.

They are responsible for managing all aspects of their venture, including operations, marketing, finance, sales, customer service, and more.

This workload can be physically and mentally demanding, leading to high levels of stress and burnout.

Self-employed people often face challenges and make critical decisions on their own.

They may not have a team of colleagues or a supervisor to provide guidance or support.

This can lead to feelings of isolation and the need to continuously seek resources, mentors, or networks to fill the support gap.

The journey is characterized by fierce competition.

Entrepreneurs need to differentiate their products or services, establish a customer base, and adapt to market changes and trends.

They must constantly innovate and stay ahead of competitors to remain relevant and succeed in their industry.

 Business ownership involves navigating a path filled with uncertainty and the possibility of failure.

Market conditions, customer demands, and industry dynamics can change rapidly, and entrepreneurs need to adapt quickly to survive.

Failure is not uncommon in entrepreneurship, and they must develop resilience and the ability to learn from setbacks.

Despite the challenges and absence of a safety net, being self-employed and embracing entrepreneurship can also provide numerous benefits.

A business owner has the opportunity to pursue their passions, be their own boss, create jobs for others, and have the potential for financial success and personal fulfillment.

The struggles they face often come with valuable lessons and personal growth, making the journey rewarding for those who are willing to take the risk and persevere.

At Digital Edge we understand what it takes to run a business while wearing several hats.

We try to relieve some of that stress by taking marketing off of your to do list.

Why Choose Us